Who it is for
- Marketing and communications managers, community managers
- Business owners and assistants in charge of communications
MarketingCourse by job roleLevel All levels
AI for marketing and communications
Content, visuals, social media, newsletters, website: produce more and better with AI, while keeping a consistent brand voice and clear rights.
Programme updated on 6 November 2026. Our courses are delivered in French. If you need another language, contact us: we will tell you honestly what is possible.
Learning objectives
By the end of the course, participants are able to
- Define a brand voice guide and use it in prompts for consistent content
- Produce a content calendar, posts, newsletters and web pages with AI, then edit them
- Generate and retouch visuals and know the legal limits: copyright, trademarks, disclosing AI use
- Analyse feedback (reviews, comments, statistics) to adjust your actions
- Set up a review and fact-checking process for content
Programme
How the course is structured
1 day (7 hours). Timings are adjusted to the group's level and your priorities.
01Landscape and brand voice
1 hr 15 min- Text, image and video tools
- Build your voice guide and reusable context
02Writing
2 hrs- Content calendar
- Posts, newsletters, web pages, product sheets
- Adapt one piece of content per channel and audience
03Visuals
1 hr 15 min- Generate, retouch, adapt
- Visual consistency
- Rights and disclosures
04Analysing and planning
1 hr 15 min- Read statistics and reviews with AI
- Test, measure, adjust
05Rights, ethics, process
1 hr 15 min- Copyright and generated content
- Transparency and fact-checking
- Action plan
Details
Audience, prerequisites, methods and assessment
Prerequisites
- None
- Familiar with the channels the company uses
Teaching methods
- Short explanations alternating with hands-on AI workshops on the participants' real cases.
- Each participant works on their own computer, with the company's tools or trial accounts we provide.
- Materials handed over at the end of the session: practical guides, prompt library, reusable templates.
- Groups of 4 to 10 participants (8 recommended) to keep individual support possible.
Assessment and follow-up
- Self-assessment questionnaire before or at the start of the session.
- Hands-on exercises assessed during the course (trainer's observation grid).
- End-of-course quiz and immediate satisfaction survey.
- Certificate of completion issued to each participant.
Our courses are open to people with disabilities: contact us beforehand so we can adapt the pace, materials, tools or venue. All practical information
Funding this course
For companies established in France, this course falls under the company's skills development plan: depending on your OPCO, your headcount and the programme, the course fee may be covered in full or in part, sometimes with nothing left to pay. Funding is never automatic; it is checked case by case before the training and confirmed in writing by the OPCO. We prepare the file with you (detailed programme, quote, agreement). Companies outside France can take the course online and fund it from their own budget or through their national schemes, which we help you identify without promising anything.
OPCO funding applies only to companies established in France; it depends on the company's and the programme's eligibility and is checked case by case before any booking. Companies elsewhere fund the training from their own budget or through their national schemes. Boost Activity does not currently hold Qualiopi certification (the French quality standard for training providers).
Frequently asked questions
Before you book
Where and how is the 'Marketing and communications' course delivered?
In-house, at your premises ; Online, live virtual classroom. Duration: 1 day (7 hours), in groups of 4 to 10 participants. Dates are agreed with you and the programme is adapted to your tools and your real cases. Sessions are delivered in French; contact us for other languages.
What are the prerequisites and what equipment is needed?
None. Familiar with the channels the company uses. Each participant works on their own computer, with the company's tools or trial accounts we provide.
How much does this course cost and can it be funded?
In-house course: quoted on request, based on group size, duration and location, excluding VAT, plus any travel costs. In France, OPCO funding depends on your company's and the programme's eligibility and is checked case by case before booking; Boost Activity does not currently hold Qualiopi certification. Outside France, the course is self-funded or funded through your national schemes.
What do participants receive at the end?
A certificate of completion (non-accredited course), the course materials and practical guides (prompt library, templates), and a personal action plan of three uses to put in place the following week.
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