About
AI experts working for businesses.
Boost Activity is an AI training company and a studio for custom AI tools, based in Paris, France. We train office-based employees and knowledge workers to use AI in their own job, and we build the assistants, automations and applications that simplify their working day. We work on site with companies in France, and online with companies anywhere.
Our mission
Make AI useful to every team, not just specialists.
Generative AI entered companies through individual use, often without a framework or training. Many employees already use it, unevenly, sometimes with consumer tools and with data that should never go there.
Our job is to turn that curiosity into a shared skill: concrete uses for each job role, a method for getting reliable results, and clear rules about data. We work with small and medium-sized businesses, tradespeople, the self-employed and administrative and sales teams, using the tools they already have: Microsoft 365 Copilot, ChatGPT, Claude, Gemini, Mistral, and the AI built into Excel, Word, Outlook and Teams.
Our expertise comes from practice. We design and develop AI assistants, automations, software and websites for businesses ourselves, and we use these tools every day in our own work. That is what lets us teach what really works, answer technical questions precisely, and build what is missing when training alone is not enough.
Boost Activity has existed for several years as a digital services company for small businesses. In 2026, the business refocused entirely on AI training and custom AI tools.
Our expertise
What we know how to do, and what we teach.
Training is our first trade; building tools is the second. Each feeds the other: our courses draw on what we build, and our builds always begin by training the people who will use them.
The market's tools, mastered
Microsoft 365 Copilot, ChatGPT, Claude, Gemini, Mistral: their strengths, their limits, their privacy settings and their business editions. We use them every day and follow their changes, which come every quarter.
AI in your office software
Excel, Word, Outlook, Teams, PowerPoint, Google Workspace: we bring AI into the tools your teams already use, without changing their habits or their software.
Process automation
Power Automate, Make, Zapier, n8n: reminders, invoice extraction, email summaries, publishing, data entry. We build reliable workflows, with human sign-off where it matters.
AI agents and assistants
Assistants connected to your procedures, products and documents (custom GPTs, Claude Projects, Copilot agents, Copilot Studio), with guardrails and a quality checklist.
Software, websites and applications
When nothing on the market fits, we build it: business applications, websites, online platforms, connections to your existing software. Delivered documented, and you own the result.
Data, security and compliance
GDPR, trade secrets, the EU AI Act, AI usage policies: we know what a tool can see, where the data goes, and how to roll out AI without putting the company at risk.
Our approach
Four convictions that shape our courses.
- 01
AI is learned by practising on your own work
A demo impresses; a workshop on your own emails, spreadsheets and files changes habits. That is why every course is built around the participants' real tasks.
- 02
No jargon, no magic
We explain what the tools really do, what they do badly and what you should never hand to them. An employee who understands AI's limits uses it better and with more confidence.
- 03
Data first
Confidentiality, GDPR, the EU AI Act: these are not an appendix but part of every course, because they decide whether AI use in a company can last.
- 04
Telling it like it is
We do not announce invented productivity gains or guaranteed funding before it has been checked. We prefer a relationship of trust to a promise.
Who delivers the courses
A trainer who designs and delivers in person.
Adel Maghrabi
Founder of Boost Activity, trainer and programme designer
The programmes are designed and delivered by the same person; delivery is never subcontracted. For custom build projects, Boost Activity may call on partner experts, always under its responsibility and with your agreement. Courses are delivered in French; contact us for other languages.
Transparency
What you can expect from us.
- A detailed programme, learning objectives and prerequisites in writing for every course, before any booking.
- A clear quote excluding VAT, with any travel costs itemised, and a training agreement that meets French regulations.
- Honest information about funding: in France, OPCO funding depends on your eligibility and is checked case by case; we never claim a course is 'free' or '100% funded' before the OPCO's written decision. Outside France, we never promise grants.
- Accurate information about our administrative status (training provider registration, certification), available in the legal notice and on every quote.
- No invented testimonials, figures or client logos on this site: we would rather show you a programme and let you judge.
- Respect for your data and your customers' data, during the training and in all our exchanges.
Let's talk about your project.
Tell us about your team, your tools and your goals. We reply with a proposed programme, a quote and the funding options worth checking.